Join the ACI Learning Adventure!

🎯 Our Mission: Transforming lives! We're here to empower career changers, military veterans, and IT Pros with the skills they need to thrive.

🔥 Ignite Your Career: From newbies to seasoned pros, ACI Learning is your IT hotspot! Our programs cover everything from the basics to advanced Cyber Security techniques.

👫 The ACI Team: Imagine working with 300+ dynamic, brilliant, and down-to-earth pros. Together, we're shaping the future of IT and beyond.

🌟 Passion-Driven Team: We're not just about work - we're about loving what we do!

📈 Unstoppable Growth: Today 300 team members, tomorrow 600! Our future is bright and we're inviting you to be a part of it.

✅ Join Us: Are you Ready to dive into a world of excitement, learning, and endless possibilities? Apply now.

The Role:

The Industry Marketing Manager is responsible for the development, execution and tracking of marketing campaigns and programs for specific enterprise industries. This role will be responsible for executing industry-specific integrated marketing programs for new and existing customers while providing measurement of campaign results.

Responsibilities:

• Develop a strong understanding of ACI Learning, our history, our products/solutions (including our legacy company/brands) and how we differentiate ourselves from the competition

• Lead multi-channel go-to-market strategies, including target audience definition by industry, core value proposition, key message development and tactical plans that are customized by industry segment

• Think strategically and creatively about new ways to introduce our brand and our full solution to new customers by industry to drive interest and conversations

• Develop plans to ensure existing customer retention and cross-sell/upsell opportunities

• Help diversify lead sources, accounts with intent and high-intent marketing-driven inquiries utilizing account-based marketing strategies and tactics

• Clearly define key success metrics, and track and report on performance

• Use metrics and data to optimize ongoing campaign strategies

• Ensure that all customer-facing teams are aware of programs and remain on-message

• Work closely with cross-functional teams including sales, product management, corporate marketing and digital marketing & operations to deploy campaigns and ensure alignment across departments

Required Skills & Experience:

• Bachelor’s degree required

• 7-10 years’ experience developing B2B marketing strategies

• Strong experience with CRM and marketing automation required

• Experience with account-based marketing platforms

• Exceptional organizational, collaboration and communication skills

• Strong attention to detail and analytical skills

• Self-starter and ability to work in a fast-paced environment

• Demonstrated ability to influence and persuade

• Results-oriented; proven ability to prioritize, drive and achieve results through self and others

• Writing portfolio demonstrates strength in storytelling and a variety of brand and solution messaging

• Ability to meet deadlines with minimal supervision and managing multiple projects from start to finish

• Proficient in Computer skills (MS Word, Excel, PowerPoint, Outlook, Teams and SharePoint)

Benefits of Working at ACI Learning:

🏥 Medical, dental, and vision insurance – eligible 1st of the month after date of hire.

👨‍👩‍👧‍👦 Four weeks paid parental leave or medical leave.

🌴 Flexible PTO policy, sick time, and eight paid Holidays.

💰 401(k) retirement plan, 100% immediate vesting and up to 5% matching contributions.

🎓 One free company class per year after 90 days of employment.

📚 Tuition assistance.

We are committed to the values of diversity, equity, and inclusion, and strive to ensure that it is interwoven into the fabric of our organization. We support and nourish an inclusive and welcoming environment for employees from diverse backgrounds.